Case Study: Urban Outfitters, Europe

URBAN OUTFITTERS, EUROPE

Urban Outfitters in Berlin, Frankfurt, Brussels, Bath in the UK. One brand, one trip and five completely different looks. That was the photography challenge I faced on this great project. Every store is different, from the cozy pop-up in Brussels, to the spacious warehouse in Berlin. But photographically, the consistency of camera position, and the attention to the details, however rough, made this multi-part project a connected epic of visual storytelling.