Case Study: AT&T, Nationwide


From the early days of Cingular and “Jack” to the iPhone 6 and “Mobilizing Your World,” I’ve had the opportunity to document the evolving AT&T retail store experience nationwide, both flagship stores and smaller suburban locations. These stores are difficult spaces, filled with a lot of technology, screens and moving parts. It’s never as easy as just bringing in gear a taking a few pictures. It’s always a challenge, but working with Callison retail designers and independently with AT&T store-planning executives, I’ve helped to tell AT&T’s retail story consistently and powerfully through my photography.